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Sales is all about dealing with the customer’s psychology. There are lot of books in the market on Sales that can help you to master the art of selling. Here is our list of all time top books on sales based on the recommendations by some of the top influential people.

So if you are into sales, you should definitely have these books on your reading list.

As we are moving towards the paperless culture, the books now have also the paperless options in form of Kindle and Audio books.

You can try the free trial of these two features provided by amazon. For more details check out these links

Try Audible and Get Two Free Audiobooks

Amazon.com – Read eBooks using the FREE Kindle Reading App on Most Devices

Kindle Unlimited Membership Plans

#1 Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level.  Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace.

Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).

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#2 How to Master the Art of Selling

After he learned the world’s best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years.

Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn:

How to create the perfect selling climate
Specific questions and tie-downs
Referral and non referral prospecting
How to “sell” the most important people you know
Effective phone techniques
How to finesse the first meeting
How to handle objections and what to do when you hear the word “no”
How to test different closes and master sixteen powerful closes
How to plan for greatest selling impact
And he shows you how his great selling techniques can be yours!

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#3 Secrets of Closing the Sale

Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:

o project warmth, enthusiasm, and integrity
o effectively use 100 creative closes
o increase productivity and professionalism
o overcome the five basic reasons people will not buy
o deal respectfully with challenging prospects

 

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#4 The Sales Bible, New Edition: The Ultimate Sales Resource

With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of “The Ten Books Every Salesperson Should Own and Read” by the Dale Carnegie Sales Advantage Program.

Jeffrey Gitomer’s column, “Sales Moves,” and blog, “SalesBlog.com” are read by more than four million people every week. His customers include Coca-Cola, BMW, Kimpton Hotels, Hilton, Wells Fargo Bank, IBM, Enterprise Rent-A-Car, Hewlett Packard, and hundreds of others.

The Sales Bible is your personal, trusted, authoritative resource to reach your sales potential and shine like a star. Accept no substitutes. Here are a few highlights:

  • The 10.5 Commandments of Selling
  • Generate leads and close sales in any market environment
  • Find 25 proven ways to set hard-to-get appointments
  • Use top-down selling to fill your sales pipeline with prospects who are ready to buy now
  • Ask the right questions to make more sales in half the time
  • How to use the top social media platforms to create inbound leads and prove value

The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the deal — and it can help you. So what are you waiting for?

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#5 How I Raised Myself from Failure to Success in Selling

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas-or anything else-this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable-and more valuable to your company-when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale.

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#6 To Sell Is Human: The Surprising Truth About Moving Others

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counter intuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.

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#7 New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You’ll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused “sales story” * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer’s anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

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#8 Little Red Book of Selling: 12.5 Principles of Sales Greatness

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is “all that matters,” and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., “the client said they spent their whole budget”) paired with a positive response (e.g., “Decision makers make the budget. Non-decision makers spend the budget”), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.

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#9 SPIN Selling 

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation’s massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

You will learn why traditional sales methods which were developed for small consumer sales, just won’t work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies – and backed by hard research data – SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

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#10 The 10X Rule: The Only Difference Between Success and Failure

While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of “Massive Action,” allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

  • Learn the “Estimation of Effort” calculation to ensure you exceed your targets
  • Make the Fourth Degree a way of life and defy mediocrity
  • Discover the time management myth
  • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

amazon buy now

As we are moving towards the paperless culture, the books now have also the paperless options in form of Kindle and Audio books.

You can try the free trial of these two features provided by amazon. For more details check out these links

Try Audible and Get Two Free Audiobooks

Amazon.com – Read eBooks using the FREE Kindle Reading App on Most Devices

Kindle Unlimited Membership Plans

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Career, Top 10